Kerry Wan/ZDNET
Men looksmax to appreciate in "sexual market value," and while even Kinsey Institute researchers reference the "sexual marketplace," it's undoubtedly a capitalist way of looking at dating and romance. It implies a cisheteronormative idea about partnership and only prizes physical appearance. It assumes that all women are shallow and prefer "chads," or "alphas," and any men that don't fit the looksmax ideal are out of luck.
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The "Patty" chatbot is part of a broader BK Assistant platform the company is launching. It will roll out to all US locations by the end of 2026. Meanwhile, its "restaurant maintenance with a side of mass surveillance" chatbot is currently being piloted in 500 restaurants.
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